Abstract: Such important subject as management of a software developer team is considered in this report. It is known that working efficiency of software developers can vary tenfold. That’s why the manager’s task is to make reproducible the high efficiency of intellectual activity. Ways and means to solve this problem are in application of adaptive project management intended for study and amendment of characteristics and structure of the object of management, notably people and their cooperation. In this report the author submits seven management principles. By means of them a manager can ensure top team efficiency. Application of these principles is illustrated by examples. The author demonstrates that well-managed project can be successfully carried out by the ordinary developer team.